What Women Want for their Health, Well-being & Self-Care.
For too long, women's health has been defined too narrowly - viewed only through reproduction while their broader needs across every stage of life have been overlooked. Too often, programmes have been designed for women and girls rather than with them.
Through this campaign, women and girls across all their diversities told us what truly matters to them. They want health and wellbeing that honours their dignity, responds to their lived realities and supports them before, during and beyond their reproductive years.
A continuum of care
What women want is not one issue. It is a continuum of care that empowers them pre-, during and post-reproductive years.
This campaign amplifies those voices - putting women and girls at the centre of shaping solutions for their health and wellbeing.